About The Founder

With over 15 years of global experience operating at the intersection of high-performance living, personalised wellness, and elite client service, Natalie Diana Bruyns stands as the visionary force behind Value Vitality Club. Having worked across London, Singapore, and the Middle East with family offices and ultra-high-net-worth individuals (UHNWIs), Natalie brings a rare blend of strategic insight, cross-cultural expertise, and forward-thinking leadership to the world of human performance.

She founded Value Vitality Club as a visionary platform that fuses the energy of sports, the exclusivity of a luxury membership club, and the forward-thinking spirit of an innovation think tank — redefining Singapore's landscape for elite, purpose-driven communities.

The club acts as a powerful incubator — where elite athletes, business leaders, and performance visionaries converge to push the boundaries of sports science, regenerative medicine, recovery, and resilience. At the core of Natalie's mission is the belief that vitality is not a luxury — it is a measurable, dynamic mindset. Her work is redefining what it means to optimize physical, cognitive, and emotional performance at the highest level.